Social media is a powerful tool when it comes to promoting Try Before You Buy. Leverage it to introduce, educate, and promote the program.
Consistently posting is one of the quickest ways to communicate updates, interact with your shoppers, and establish your brand as the top choice in your industry.
Your TBYB program can set you store apart and help win over new customers. Make sure to let customers know they can try your items risk-free, and only ever pay for what they decide to keep through posts, stories, and reels.
To make it easy for you, we’ve created a plug-and-play Marketing Toolkit to help you promote your program. It includes: co-branded image assets that match your theme, copywriting suggestions for captions/text, as well as templates/examples from our marketing toolkit. You can access these examples anytime here.
We recommend starting with an introductory post. You can use one of the many examples included in our Marketing Toolkit. Accompany the post with an exciting caption that includes high-level program details, and a link to your TBYB landing page for ease of reference (for landing page details, see module 1.1).
“Deciding between sizes? Styles? Colours, even? We can help with that. Choose Try Before You Buy on our website and checkout with no upfront payment. Only pay for what you love at the end of your trial period. Take the stress out of online shopping.”
Try Before You Buy can be a new concept for some shoppers. Plus, with your unique program configurations, every merchant’s program is customized to their needs. We recommend sharing a post with more in-depth details. This can include information about deposits, the shipping process, or step-by-step instructions.
“Introducing Blackcart - our new Try Before You Buy partner. Select TBYB on our website and enjoy all the comforts of instore shopping, at home and risk-free. Touch, feel, and try on products with no upfront payment. Pay for what you like, and send back the rest.”
Once you’ve introduced your program and educated your shoppers on Try Before You Buy, use social media as an opportunity to remind them of how your program can help them find more of what they’ll love.
On platforms such as Instagram, we recommend dedicating a highlight for TBYB because as you get new shoppers, some of them may not be aware that you offer TBYB. Or if you’re trying to move inventory between seasons, you can leverage TBYB to get more shoppers interested in buying these items. Remember – Blackcart reduces the need for discount code
Want to simply use our existing assets? Follow this link for a folder of our ready-to-go TBYB posts.
Want specific examples from current merchants? Check out some of the links below to get a better understanding of how you can leverage social media to get the most out of your program.