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How to use social media to get the most out of your tbyb program.

Social media is a powerful tool when it comes to promoting Try Before You Buy. Leverage it to introduce, educate, and promote the program.

Consistently posting is one of the quickest ways to communicate updates, interact with your shoppers, and establish your brand as the top choice in your industry.

Your TBYB program can set you store apart and help win over new customers. Make sure to let customers know they can try your items risk-free, and only ever pay for what they decide to keep through posts, stories, and reels.

To make it easy for you, we’ve created a plug-and-play Marketing Toolkit to help you promote your program. It includes: co-branded image assets that match your theme, copywriting suggestions for captions/text, as well as templates/examples from our marketing toolkit. You can access these examples anytime here.

Posts.

1. Introduce Try Before You Buy.

We recommend starting with an introductory post. You can use one of the many examples included in our Marketing Toolkit. Accompany the post with an exciting caption that includes high-level program details, and a link to your TBYB landing page for ease of reference (for landing page details, see module 1.1).

“Deciding between sizes? Styles? Colours, even? We can help with that. Choose Try Before You Buy on our website and checkout with no upfront payment. Only pay for what you love at the end of your trial period. Take the stress out of online shopping.”

2. Educate Shoppers.

Try Before You Buy can be a new concept for some shoppers. Plus, with your unique program configurations, every merchant’s program is customized to their needs. We recommend sharing a post with more in-depth details. This can include information about deposits, the shipping process, or step-by-step instructions.

“Introducing Blackcart - our new Try Before You Buy partner. Select TBYB on our website and enjoy all the comforts of instore shopping, at home and risk-free. Touch, feel, and try on products with no upfront payment. Pay for what you like, and send back the rest.”

3. Promote + Upsell.

Once you’ve introduced your program and educated your shoppers on Try Before You Buy, use social media as an opportunity to remind them of how your program can help them find more of what they’ll love.

On platforms such as Instagram, we recommend dedicating a highlight for TBYB because as you get new shoppers, some of them may not be aware that you offer TBYB. Or if you’re trying to move inventory between seasons, you can leverage TBYB to get more shoppers interested in buying these items. Remember – Blackcart reduces the need for discount code

Want to simply use our existing assets? Follow this link for a folder of our ready-to-go TBYB posts.

Captions.

Use the following examples as a guide for what to include in your text, or copy them directly into your captions.

  1. Introducing Try Before You Buy powered by Blackcart. Touch, feel, and try our products with no upfront payment. Keep what you like, and send back the rest. All the benefits of in-store shopping - but from the comfort of your home. Available now.
    #TryBeforeYouBuy
  2. Deciding between sizes? Styles? Colours, even? We can help with that. Choose Try Before You Buy on our website and checkout with no upfront payment. Only pay for what you love at the end of your trial period. Take the stress out of online shopping.
    #TryBeforeYouBuy
  3. You wouldn’t pay to try something in-store, so why do it online? Introducing Try Before You Buy, powered by Blackcart. Shop online with no upfront payment. All the perks of in-store shopping - now available online.
    #TryBeforeYouBuy
  4. Shop with confidence, every time. Select Try Before You Buy on our products online and checkout with no upfront payment. Try it at home, risk-free, and only pay for what you love. The best part? No credit check, no loan, and no debt. Empowering you to shop freely and make smarter choices.
    #TryBeforeYouBuy

Platforms.

We recommend releasing TBYB program content on Linkedin, Instagram, and Facebook. Any platforms beyond that (such as TikTok, Twitter, and Snapchat) are up to your discretion.

We’d be happy to repost your content on our feed! Be sure to tag us so we see when new posts are released. Below is a list of our correct social media handles:

Linkedin: @Blackcart
Instagram: @Blackcart
Facebook: @Blackcart.co
Twitter: @BlackcartCo

Social Media Don’ts.

  1. Don’t release content that is hard to read
    - Avoid using colours combinations that are hard to read over one another
    - Avoid “fancy” cursive fonts that compromise readability
  2. Don’t use messaging that’s not approved
    - The Blackcart marketing team has provided specific examples of text you can feel free to use, or get an idea of our language
  3. Don’t use assets that are way off-brand
    - I.e we’re known for Blackcart blue! And we’d like to keep it that way. While we support co-branded assets, when it comes to Blackcart’s logo, avoid any colours that are not on-brand for us as we want the customer experience to be as seamless as possible
  4. Don’t create assets that are too ambiguous
    - Try Before You Buy can still be a new concept for some shoppers. Make sure you are providing some context to your posts

Examples.

Want specific examples from current merchants? Check out some of the links below to get a better understanding of how you can leverage social media to get the most out of your program.

Instagram/facebook post:

https://www.instagram.com/p/CaFPeZmNnNZ/
https://www.instagram.com/p/Can1jzULcf9/

Tiktok/reel:

https://www.instagram.com/p/CZx-CCssU3v/
https://www.instagram.com/p/CZ26kKosC4J/
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