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How to use social media to get the most out of your tbyb program.
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Posts.
1. Introduce Try Before You Buy.
We recommend starting with an introductory post. You can use one of the many examples included in our Marketing Toolkit. Accompany the post with an exciting caption that includes high-level program details, and a link to your TBYB landing page for ease of reference (for landing page details, see module 1.1).
“Deciding between sizes? Styles? Colours, even? We can help with that. Choose Try Before You Buy on our website and checkout with no upfront payment. Only pay for what you love at the end of your trial period. Take the stress out of online shopping.”
2. Educate Shoppers.
Try Before You Buy can be a new concept for some shoppers. Plus, with your unique program configurations, every merchant’s program is customized to their needs. We recommend sharing a post with more in-depth details. This can include information about deposits, the shipping process, or step-by-step instructions.
“Introducing Blackcart - our new Try Before You Buy partner. Select TBYB on our website and enjoy all the comforts of instore shopping, at home and risk-free. Touch, feel, and try on products with no upfront payment. Pay for what you like, and send back the rest.”
3. Promote + Upsell.
Once you’ve introduced your program and educated your shoppers on Try Before You Buy, use social media as an opportunity to remind them of how your program can help them find more of what they’ll love.
On platforms such as Instagram, we recommend dedicating a highlight for TBYB because as you get new shoppers, some of them may not be aware that you offer TBYB. Or if you’re trying to move inventory between seasons, you can leverage TBYB to get more shoppers interested in buying these items. Remember – Blackcart reduces the need for discount code
Want to simply use our existing assets? Follow this link for a folder of our ready-to-go TBYB posts.
Captions.
Use the following examples as a guide for what to include in your text, or copy them directly into your captions.
Platforms.
We recommend releasing TBYB program content on Linkedin, Instagram, and Facebook. Any platforms beyond that (such as TikTok, Twitter, and Snapchat) are up to your discretion.
We’d be happy to repost your content on our feed! Be sure to tag us so we see when new posts are released. Below is a list of our correct social media handles:
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Social Media Don’ts.
- Don’t create assets that are too ambiguous
- Try Before You Buy can still be a new concept for some shoppers. Make sure you are providing some context to your posts
Examples.
Want specific examples from current merchants? Check out some of the links below to get a better understanding of how you can leverage social media to get the most out of your program.
Instagram/facebook post:
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Tiktok/reel:
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All rights reserved.
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