As part of your program configurations, you must set a minimum and a maximum amount of items eligible in one Try Before You Buy order.
These parameters are in place to ensure you’re optimizing your program so your shoppers get the best possible experience. Before setting these parameters, keep the following in mind:
- A large amount of shoppers use TBYB to solve for sizing issues. Because of this, it’s common for them to purchase two of the exact same items in two different sizes. This doesn’t just apply to apparel, but also to home goods, accessories, and appliances that come in different sizes.
- Did anyone know straight jeans can come in so many prints? Light wash, ripped light wash, light ripped medium wash, white, black…you get the picture. With so many options it can be difficult to decide. A way to get the most out of your TBYB program is to allow your shopper to try multiple styles for this reason.
- With our calibrated fraud AI, our average fraud rate is extremely low. Think <1%. That being said, like with any program, it can be abused and for that reason, we recommend setting an item maximum.
Setting your minimum.
If your goal is to help shoppers solve for size and style, we recommend setting a minimum of 2 items. On the other hand, if your goal is to build confidence and convert shoppers, you may start with a minimum of 1. To maximize net AOV, we recommend also considering your current items per order when setting a minimum.
Setting your maximum.
Item maximums are often inversely proportional to how high your average unit price is. Merchants with higher average PPU often set a lower maximum. We recommend setting a maximum quantity 2-3 times your current unit per transaction. Once the maximum is reached, shoppers may still add more paid upfront items.
Sound assertive in your messaging. Don’t position it as an item min/max, but rather as an exciting value proposition. Below is a simple example from one of our merchants:
For detailed information on how to configure this feature, check out our Knowledge Base Article on Program Configuration Settings.